A Nostalgic Celebration at 7-Eleven Japan!
Get ready, 90s kids and virtual pet lovers! In celebration of Tamagotchi’s upcoming 30th anniversary in November 2026, convenience store giant 7-Eleven Japan has launched a massive nationwide collaboration starting November 13. The “Discover Tamagotchi at 7-Eleven Campaign!” brings an overwhelming line-up of exclusive themed foods, collectible gifts, digital campaigns, and special merchandise to fans across Japan.
Adorable Tamagotchi-Inspired Foods
The collaboration features six specially crafted menu items inspired by iconic Tamagotchi characters. Not only do these treats look adorable, but they also use high-quality ingredients to satisfy your appetite:
- Mamecchi’s Custard & Milk Cream Crepe: A sweet dessert wrapped with love for Mamecchi fans.
- Myawotchi’s Strawberry Sauce & Milk Dorayaki: A delicious traditional Japanese pancake with a fruity twist.
- Everyone Gather! Egg Salad Roll: A savory option packed with classic egg salad.
- Tamagotchi Cheese Steamed Bun (Nikuman): Perfect for the cold weather!
- Mimitchi’s Favorite Veggie Sticks with Apple-Carrot Mayo: A healthy snack choice endorsed by Mimitchi.
- Oyajitchi’s Street-Stall Oden: A warm, comforting convenience store staple featuring everyone’s favorite eccentric character.
Exclusive Gifts & Digital Stamp Rally
Visitors who purchase select candies, ice creams, drinks, or snacks can grab limited-edition freebies on a first-come, first-served basis. Rewards include stylish slider pouches, clear cards, character “Gotchi” cards, and sticker sheets!
Additionally, fans participating in the LINE digital stamp rally by scanning QR codes in-store can collect up to 50 unique digital stickers. Collecting these stickers unlocks entry into a sweepstakes to win exclusive Tamagotchi matching pajamas, discount coupons, or downloadable wallpapers.
Ichiban Kuji, Kalita Coffee Merch, and Wrapped Stores
The celebration doesn’t stop at snacks! The campaign also introduces:
- 7-Mile Rewards: Redeem points for exclusive pouch eco-bags or die-cut towels.
- Ichiban Kuji Lottery: Available in stores for fans looking to test their luck for rare prizes.
- Kalita Coffee Collaboration: Special coffee-themed merchandise available on Seven Net Shopping.
- Wrapped Stores: Three select 7-Eleven locations (Nakano Nayobashi in Tokyo, Minami 7-Jo in Hokkaido, and Nakanoshima 6-Chome in Osaka) feature full Tamagotchi exterior decorations!
If you’re currently visiting or living in Japan, make sure to pop into your local 7-Eleven and join in on this adorable 30th-anniversary celebration before the items sell out!
Source: Yahoo News Japan