“Adult-Cute” Fashion Meets Iconic Sanrio Characters
Sanrio has announced an exciting new collaboration with the trendy Japanese fashion brand FRAY I.D! This exclusive collection offers a sophisticated “adult-cute” aesthetic, bringing fan-favorite characters—Hello Kitty, My Melody, and My Sweet Piano—into high-end everyday wear.
Collection Lineup & Highlights
The 7-item lineup combines FRAY I.D’s signature elegant design with playful Sanrio touches:
- Frill Combination Cardigan: A classic knit featuring character motifs peeking out from an embroidered “F” pocket. Available in Hello Kitty, My Melody, and My Sweet Piano designs.
- Hello Kitty Dot Print Lace Dress: A sophisticated satin dress decorated with subtle Hello Kitty motifs, classic polka dots, and delicate lace accents.
- Hello Kitty Fur Bucket Hat: A fluffy fur hat featuring a sleek custom metal logo plate.
- Quilted Tote & Ruelle Ribbon Bags: Elegant bags equipped with 3D character embroidery, ribbon details, and travel-friendly features.
- Matching Accessories: Includes adorable Hello Kitty hair claws and plush charms to complete your look.
Release Date & Where to Buy
The limited collection launches on October 29. It will be sold exclusively at select sanrio house retail locations in Japan (Lumine Shinjuku 2, LUCUA Osaka, and Nagoya PARCO) as well as the official online store.
Source: Yahoo News Japan