Bringing Moominvalley to Everyday Fashion
For fans of the whimsical world of Tove Jansson’s Moomin, a delightful new fashion collaboration is on the way. The stylish Spanish brand Jocomomola is teaming up with the beloved franchise to release two gorgeous adult-oriented bags featuring fan-favorite characters: the fiery Little My and the enigmatic Hattifatteners. Blending retro aesthetics, pop colors, and Jocomomola’s signature artistic flair, these bags are set to bring a touch of literary and anime magic to your everyday style.
The “Little My” Embroidered Backpack
First up is the adorable yet highly practical Little My Embroidered Backpack. Perfectly capturing the spirit of the tiny but fiercely independent character, this bag features intricate embroidery of Little My on the front.
- Price: 17,600 yen (including tax)
- Colors Available: Beige and Black
- Key Features: Adjustable shoulder straps, a secure flap with magnetic buttons, and an inner zipper for extra safety. The interior lining is decorated with Jocomomola’s vibrant “FLOR MAGICA” (Magic Flower) pattern.
The “Hattifatteners” Printed Leather Shoulder Bag
If you prefer a retro-pop look, the Hattifatteners Printed Shoulder Bag is the perfect choice. Crafted from premium genuine leather, it features prints of the mysterious, mushroom-like creatures known as the Hattifatteners.
- Price: 36,300 yen (including tax)
- Colors Available: Red and Khaki
- Key Features: Made with high-quality real leather, custom Jocomomola brand buttons, and lined with the retro “Tirachinas” pattern to create a playful contrast when opened.
Release Details
These exclusive collaboration bags are scheduled to launch on October 8, 2026. They will be available at all Jocomomola physical stores, as well as popular Japanese online retailers, including:
- ITOKIN Online Store
- ZOZOTOWN
- Marui Web Channel
With their perfect balance of playful character art and high-end fashion design, these bags are a must-have for Moomin fans who want to express their love for the series with a touch of adult sophistication!
Source: Yahoo News Japan