Gotta Drink ‘Em All! Pilkul 400 Celebrates Pokémon with 22 Limited-Edition Packages

Japanese probiotic drink brand Pilkul 400 (produced by Nissin York) has announced an exciting new collaboration with Pokémon! In celebration of the franchise’s upcoming 30th anniversary, a total of 51 Kanto region Pokémon will grace 22 limited-edition package designs hitting supermarket shelves across Japan starting November 2.

Classic Kanto Favorites and a Clever Pokédex Cameo

This release marks the largest package lineup in Pilkul’s history. Fans can look forward to seeing iconic pocket monsters on their daily probiotic drinks, including:

• Original Starters: Bulbasaur, Charmander, and Squirtle
• Fan-Favorite Icons: Pikachu, Gengar, and Eevee
• Special Guest: Bibarel, cleverly included because its National Pokédex number is #400 to match Pilkul 400!

Lineup & Campaign Details

The special packaging will be available across multiple Pilkul 400 product lines, including 10-pack 65ml bottle sets and 455ml cartons. Alongside the release, Nissin York is hosting a campaign offering exclusive merchandise—such as branded blankets, cooler bags, and sticker sets—to lucky winners who purchase the collaboration products in Japan.

If you’re traveling in Japan this November, make sure to check out the local supermarket dairy aisles to collect your favorite Kanto region designs!

Source: Yahoo News Japan