A Dream Kawaii Collaboration Arrives in Japan!

Get ready for an overload of cuteness! The popular aesthetic character Esther Bunny, created by Korean-American artist Esther Kim, is joining forces with Sanrio’s beloved My Melody for a special limited-time pop-up store titled “ESTHER BUNNY × My Melody POPUP STORE ~After School Wonderland~”.

This pastel-hued event will take place in both Tokyo (Lumine Est Shinjuku) and Osaka (LUCUA 1100), featuring 17 exclusive collaboration items that showcase the adorable duo in matching outfits!

Two Magical Themes: “School Life” & “Amusement Park”

The merchandise line features two unique visual themes starring Esther Bunny’s main character, Ribbon Bunny, alongside My Melody:

• Dokidoki School Life: Dressed in matching pink blazers and mint plaid skirts, the pair enjoy after-school moments like posing by school lockers and taking selfies with strawberry milk.
• Fuwafuwa Amusement Park: A soft pastel aesthetic capturing them riding merry-go-rounds, sitting in teacups, and holding colorful balloons.

Exclusive Lineup & Special Novelty Gifts

Fans visiting the venue can pick up a wide variety of limited items, including plush mascots, beaded straps, twin keychains, school-bag-styled pouches, and fluffy embroidered stickers.

Additionally, shoppers who spend 3,000 yen or more (tax included) in a single transaction will receive a random original novelty card (out of 6 designs) as a special gift!

Event Locations & Schedule

Tokyo Venue: Lumine Est Shinjuku B1
Osaka Venue: LUCUA 1100 2F (Isetan Urban Market)

Admission is completely free, making it a must-visit destination for fans of Japanese kawaii culture visiting Tokyo or Osaka!

Source: Yahoo News Japan