Retro Nostalgia Meets Streetwear
Get ready to step up your streetwear game with a massive wave of ’90s nostalgia! Leading global sports brand PUMA has officially announced a special collaboration collection with Bandai’s iconic franchise, Tamagotchi, celebrating the virtual pet’s upcoming 30th anniversary in 2026.
The PUMA x TAMAGOTCHI Collection Highlights
Starting November 13, fans can get their hands on a wide variety of footwear, apparel, and accessories featuring adorable pixel art graphics and nostalgic Tamagotchi motifs.
- SPEEDCAT TAMAGOTCHI (Â¥16,500): PUMA’s famous Speedcat sneakers re-imagined in two vibrant colorways, crafted with natural leather and customized Tamagotchi design elements throughout.
- FZ HOODED JKT (Â¥12,100): A stylish fleece-lined hooded jacket detailed with character taped sleeves and a prominent Tamagotchi graphic on the back.
- OVERSIZE CREW SWEAT & SWEAT PANTS: Trendy matching loungewear featuring custom tags modeled after the legendary handheld Tamagotchi device.
- MINI GRIP BAG (Â¥9,900): A sleek mini handbag with a crisp white base, black piping, and combined PUMA x Tamagotchi branding.
Where to Buy
The collection will launch progressively starting November 13 at official PUMA stores across Japan—including Harajuku Cat Street, Shibuya, and Osaka—as well as the PUMA online store and official app. Additionally, items will be available at the official “Tamagotchi Factory” shop located on the 3rd floor of Tokyu Plaza Harajuku Harakado.
Source: Yahoo News Japan